Imagery

The full cinematic world of the brand: vast scenes, painterly texture, one warm light. Someone doing something big, accompanied by something small that notices everything.

01Visual elements

Vast but warm

Open sky, dappled greens, warm afternoon light — scenes that make space for your thoughts and set a calm, human tone without stealing the show.

Every image starts from the same brief: a vast scene, one calm person, one small companion. Close-ups are allowed — they move in on the bird and whatever it's with: a hand, a cup, a page. Three visual elements carry it.

Bird — the bird is always present

Presence. Always in frame, never centered. Small in a wide shot; a close-up can bring it near.

A person in a yellow coat between vast walls of drawers, a small bird on their shoulder
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A person working at a desk inside a spiral of papers, a hummingbird beside them
A person leaning back to watch drifting screens in a blue sky, a hummingbird at their shoulder
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A hummingbird perched on a green chair at the head of an empty, sunlit conference table
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Rest — the human at ease

The person rests or wanders.

An astronaut in a hammock under orange-flowering branches, a small bird on the rope
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An astronaut picnicking in a flowering meadow under towering clouds
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A person leaning back at a garden desk at night while a hummingbird hovers above
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An astronaut lying on a grassy hillside as papers and a hummingbird drift overhead
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Vast/scale — big calm worlds, tiny protagonists

A small human plus a smaller bird. Big world, small worries.

A small figure on a green field facing a towering wall of files, a bird on their shoulder
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An astronaut overlooking a vast coastal valley under a crescent moon
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A lighthouse casting its beam across a sea of scattered pages
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A tiny astronaut walking a flowering hill with a hummingbird nearby
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02Choosing a type

Reach for the right image

Three image types, each with a job. If you're unsure which one a surface needs, the answer is almost always the quietest one that still does the work.

Compositions

Best for brand moments — launches, covers, campaign frames. The full cinematic world: vast scene, one calm person, one small companion.

HeroPanelCampaign

Product visuals

Best for showing what Littlebird actually does. Real UI, mono, unretouched — the interface is the brand, never dressed up for the shot.

Full UIFocused UI

Applications

Best for surfaces with fixed jobs — social cards, the app icon, store assets. The lockup living inside the brand world, not floating on chrome.

SocialIcon

03In use

Applications

Littlebird social share image
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Social share image — the lockup living inside the brand world, not floating on chrome.
Littlebird app icon
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App icon — the bird as the face of the app.

04Social

Quiet composition, loud idea

Social is where the brand is loudest. Posts are 4:5 and built from the same few parts every time: the brand world opens and closes, and the product does the work in between.

Carousels

The world on the first and last panel, the product in the middle, one idea per panel.

Six-panel carousel joined by a dotted line: an astronaut overlooking the coast under the headline “We’ve got something to tell you…”, four flat-color panels showing Artifacts, Projects, multiple accounts, and meeting summaries in the product, and a hummingbird leaving an open hand under “That’s what’s new with us!”

What’s new — six panels, one continuous frame. Swipe through it here the way it plays on a phone.

Open and close on the world

A full-bleed brand image. Meraki headline top-left, lockup bottom-left, one call to action bottom-right — a text link on the opener, a pill on the closer.

Product in the middle

A flat ground — cream, cobalt, yellow, midnight, navy, or off-black. A Meraki headline, a line or two of Söhne, and real UI cropped by the edge of the frame.

Swash capitals over imagery

Headlines set over an image open on a Meraki swash capital. Headlines on flat grounds stay plain. How to set them.

A flight path between panels

A dotted line crosses from panel to panel, the way the bird would, and pulls the eye into the next swipe.

Single posts

The same parts, arranged for one frame.

“The first AI that runs the business for you.” over a rainbow bird leaving an open hand “Updates your CRM on your behalf.” on cream, with app icons connected to the Littlebird mark “Keeps you on top of work.” on cream, with a Littlebird notice above a Slack message “Why did we decide that?” on off-black, with Littlebird’s working steps around the bird mark “One memory. Every hat.” over a hummingbird on a coffee cup, with product cards around it

Imagery inside the product

Brand imagery can live inside the product as cover art — and the swash capitals come with it.

Cover: “3 Routines that let you sleep in for 45 minutes longer” over an alarm clock and a hummingbird The “What Am I Supposed to Do Today?” Brief routine on navy, with its schedule, instructions, and illustrated cover card The “Morning Proof of Life” routine on navy, with its illustrated cover card The “Morning Buffer Protector” routine on navy, with its illustrated cover card Close: “Get work done while you’re asleep” over a person asleep in white sheets

05Compositions

Composition library

The rest of the approved brand imagery. Hover any image — here or in Visual elements — to download it as a 1920px JPG, or take all 31 at once.

Brand imagery — all 31 approved images as 1920px JPGs, about 10 MB.

Download imagery
An open hand reaching toward a blurred, rainbow-colored bird in a blue sky
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A hand reaching up toward a hummingbird against a teal sky
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A rainbow-colored bird carrying a page away from an open hand, over a flowering garden
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A hummingbird hovering over an open hand that holds a glowing feather, against a turquoise sky
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A hummingbird above an open hand holding a glowing feather, over sunset clouds and a starry sky
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An astronaut's hands opening toward a hummingbird among wildflowers
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An astronaut's hands letting a hummingbird and a white flower go into a pale sky
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A person sitting in the grass watching a floating window of sky, a small bird inside it
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A person on a hillside watching a giant open book float in the sky, pages streaming away, a hummingbird at its center
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White pages drifting across a bright blue sky, a tiny bird among them
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A person at a laptop on a dark hillside, a hummingbird and a small warm light beside them, colored cards drifting overhead
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An astronaut lying on a bright green slope under a pale sky scattered with pages
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A hummingbird flying past a glowing doorway of light that splits into a rainbow, above a field of white flowers
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A hummingbird flying toward a floating mirrored door, beams of light crossing blurred flowers
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A hummingbird hovering over an open, glowing book on a deep teal ground
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A hummingbird perched on a chair in a sunlit, blue conference room
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A hummingbird perched on one of a row of white seat backs against a blue sky
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A hummingbird perched on a coffee cup on a sunlit table scattered with papers
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A hummingbird above an alarm clock reading 07:45 and a glass of water on a white table outdoors
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A green duotone of a person at a laptop inside a spiraling tunnel of screens
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